The 'Emirates' money making commercialising' F.A Cup
I'm writing this article in the midst of pride and frustration.
Today Sutton United of the Nationwide/Blue Square/Skrill/Vanarama Conference/National League Premier, will take on Arsenal of the Premier League. This is just two days after Lincoln conquered the mighty Burnley at Home. Something no team in the league has done. The commentator speaking in the immediate aftermath said that the result was up there with Hereford - a reference to Hereford United's 2-1 win over Newcastle United on the 5th February 1972. More info on the game can be seen here. This isn't however my point. As my tagline to act as clickbait suggests, my point is the commercialism of football. Those close to me will be aware of our recent studying of the topic in GCSE P.E but it's raised an issue in my mind....
How many people see these brands and buy them as a consequence?
I haven't once in my life thought while watching football- i.e. Burnley vs Lincoln- oh I know I must go and hire a minibus nor have I considered to eat noodles as they partner Man Utd or ever deliberately worsen my eyesight so I need to go to Specsavers for only £35 glasses.
I doubt I'm alone and I even feel that this applies to the majority of people I watch football with.
Commercialisation does however I believe have one purpose: Philanthropic uses.
This picture above is one I took in May when I went to the aptly named
Polymac Packaging Midland Football League Cup Final (or PPMFLC for short). For the Previous final, the attendance was a mere 226 devoted non-league fans. I have also researched the company Polymac Packaging.
I have no intentions of disrespecting the company but surely they appreciate that by sponsoring this tournament there revenue from customers will not increase as a consequence. The picture also shows advertising hoardings at Damson Park- home of Solihull Moors. Those companies will also be aware that by blazoning there brands around the pitch's perimeter, there turnover is unlikely to consequentially increase. Instead they are doing it for Philanthropic purposes. For the reputation that they can say they are involved in the community, supporting the local club and for the so-called 'feel-good feeling' In addition the businesses have less money in there bank account resulting in less of there income being tax deducted.
So in conclusion,
Tonight I will be watching Sutton play Arsenal and I won't be swayed by commercialism. I will watch the football without adverts or the billboards distracting or taking away from the match. For I won't be inspired to take a flight to Arabia on a luxury airline. I will watch football for football because isn't that what it's about.
FACT of the IPoT: Puma's kit deal with Arsenal is worth £30 million-a-year.
Sutton's manager lent the club £0.5 million for a new artificial pitch.
Today Sutton United of the Nationwide/Blue Square/Skrill/Vanarama Conference/National League Premier, will take on Arsenal of the Premier League. This is just two days after Lincoln conquered the mighty Burnley at Home. Something no team in the league has done. The commentator speaking in the immediate aftermath said that the result was up there with Hereford - a reference to Hereford United's 2-1 win over Newcastle United on the 5th February 1972. More info on the game can be seen here. This isn't however my point. As my tagline to act as clickbait suggests, my point is the commercialism of football. Those close to me will be aware of our recent studying of the topic in GCSE P.E but it's raised an issue in my mind....
How many people see these brands and buy them as a consequence?
I doubt I'm alone and I even feel that this applies to the majority of people I watch football with.
Commercialisation does however I believe have one purpose: Philanthropic uses.
This picture above is one I took in May when I went to the aptly named
Polymac Packaging Midland Football League Cup Final (or PPMFLC for short). For the Previous final, the attendance was a mere 226 devoted non-league fans. I have also researched the company Polymac Packaging.
I have no intentions of disrespecting the company but surely they appreciate that by sponsoring this tournament there revenue from customers will not increase as a consequence. The picture also shows advertising hoardings at Damson Park- home of Solihull Moors. Those companies will also be aware that by blazoning there brands around the pitch's perimeter, there turnover is unlikely to consequentially increase. Instead they are doing it for Philanthropic purposes. For the reputation that they can say they are involved in the community, supporting the local club and for the so-called 'feel-good feeling' In addition the businesses have less money in there bank account resulting in less of there income being tax deducted.
So in conclusion,
Tonight I will be watching Sutton play Arsenal and I won't be swayed by commercialism. I will watch the football without adverts or the billboards distracting or taking away from the match. For I won't be inspired to take a flight to Arabia on a luxury airline. I will watch football for football because isn't that what it's about.
FACT of the IPoT: Puma's kit deal with Arsenal is worth £30 million-a-year.
Sutton's manager lent the club £0.5 million for a new artificial pitch.
Whoever Spots my grammatical mistake wins an invisible car which I will deliver to the winner telepathically...
ReplyDeleteSpotted the mistake- THERE instead of THEIR...."perimeter, there turnover is unlikely to consequentially increase. Instead they are doing it for Philanthropic purposes. For the reputation that they can"
ReplyDelete